UTM Link Generator

Create a properly encoded link with utm_source, utm_medium, utm_campaign parameters for campaign tracking in Google Analytics and similar tools.

Runs 100% in your browser — your links are never sent to a server.
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Frequently Asked Questions

UTM parameters tell tools like Google Analytics which source (e.g. newsletter, social media, ad) a visitor clicked through from. This lets you measure how much traffic/conversion each campaign brings.

Both are optional. utm_term is typically used to identify the targeted keyword in paid search; utm_content is used to differentiate between multiple link/ad variations within the same campaign (e.g. "top-button" vs. "bottom-button").

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